Website
Articles, landing pages and site content written to each brand's voice and checked against the facts the brand stands behind, then measured once they're live.
THE GIRAFFE PLATFORM
Marketing that runs on one platformwebsite, social, analytics and ads
Giraffe is the platform our team uses to plan, publish and measure our clients' marketing: their website, their social channels, their analytics and their paid advertising, in one place.
WHAT IT IS
One system behind the work we do for clients
The Giraffe platform is the internal software The Giraffe Company uses to deliver marketing services. Our staff use it to produce content, publish it, set up measurement and run campaigns on accounts our clients have asked us to manage. Clients see the results in reports and dashboards; they do not need to sign in to Google through it.
WHAT IT COVERS
Four parts of one marketing operation
Social
Posts and campaigns planned, created and scheduled across our clients' social channels, with performance collected back into the platform.
Analytics
Google Analytics 4 and Google Tag Manager set up to a consistent standard for every client, so traffic, leads and sales are measured the same way everywhere, then reported in one place.
Paid ads
Google Ads campaigns built, monitored and reported for clients who advertise with us, with every change reviewed by a person before it goes live.
GOOGLE ANALYTICS, TAG MANAGER AND GOOGLE ADS
What the platform does with Google
Part of the platform connects to Google's APIs so our team can set up and measure clients' Google accounts without doing every step by hand. Here is exactly what it does.
- Google Analytics
- Creates and configures Analytics accounts and properties for clients, including data streams, key events and conversions; manages who has access to them; links them to The Giraffe Company's Google Marketing Platform organization; and reads reports (traffic, sources, pages, key events) for dashboards and client reports.
- Google Tag Manager
- Creates a Tag Manager container for a client's website and publishes our standard measurement setup into it.
- Google Ads
- Reads campaign performance (impressions, clicks, cost, conversions, search terms) for client accounts under The Giraffe Company's manager account, and creates and configures campaigns, conversions and audiences when the client has asked us to run their ads. It does not access billing or payment details.
WHO USES IT
Our staff, on accounts our clients ask us to manage
- Only Giraffe Company staff sign in to Google through the platform, with their own Google accounts.
- It is used only on Google accounts that belong to our clients, or that we hold for them, and only after the client has engaged us to do the work.
- It is not a public app. Nobody outside our team is asked to connect a Google account to it.
- We use what Google returns only to deliver and report on that client's marketing.
Your data, plainly
Our Privacy Policy sets out what data the platform accesses, how it is stored and shared, how long we keep it and how to revoke access.
Read the Privacy PolicyWant us to run your marketing on Giraffe?
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